Cybersecurity Firm Books 45 Executive Briefings & $1.8M Pipeline Ahead of Industry Summits
Precision attendee and CISO market research sourcing enabled pre-event executive briefings and tailored buying committee outreach.
The Challenge
Investing hundreds of thousands of dollars in global security conferences (RSA, Black Hat), the client needed a reliable way to pre-book meetings with attending CISOs and security teams before arriving on the trade show floor.
The Solution & Buying Committee Strategy
Data InfoMetrix built a curated list of 14,000 verified attendee profiles, CISOs, VPs of Security, and Security Analysts. Outreach targeted complete security operations centers (SOCs) with invitations to private VIP briefings and product demonstrations.
The Results & Strategic Value
The multi-tier outreach resulted in 45 qualified CISO and SecOps briefings booked prior to event kickoff. 14.2% converted into active enterprise sales opportunities, driving $1.8M in pipeline and $1.2M in closed revenue within 60 days.
“Instead of waiting at a booth hoping for foot traffic, our reps arrived at the summit with a fully booked calendar of qualified buying committees. It transformed our event ROI.”
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