ABM & Account-Based TargetingHRIS & Payroll

HR Tech Scale-Up Secures $1.3M ARR Targeting Workday & ADP Accounts

Sourcing 9,800 enterprise HR decision-makers and HRIS admins resulted in a 3.9% response rate and $2.8M qualified pipeline.

Client Profile & Buying Committee Context

HR & Employee Benefits SaaS — Multi-Level Persona Campaign

The Challenge

Connecting with Chief Human Resource Officers (CHROs) and HRIS System Administrators requires verified direct contacts, avoiding general HR department inboxes.

The Solution & Buying Committee Strategy

Data InfoMetrix extracted 9,800 verified HR leaders and HRIS admins running Workday HR, ADP Workforce, and BambooHR across mid-market and enterprise accounts.

Multi-Tier Persona Outreach Structure:

Decision-Makers

CHRO, VP of People Operations, Head of Total Rewards

Angle: Focused on employee retention, automated benefits onboarding, and HR compliance.

Influencers

Workday HRIS Administrator, Payroll Systems Manager, HR Operations Lead

Angle: Demonstrated automated Workday API sync and payroll data validation.

End-Users

Senior HR Generalist, Benefits Coordinator, Talent Operations Specialist

Angle: Showcased self-service employee portals and simplified benefits enrollment.

Verified Impact & ROI

The Results & Strategic Value

Delivered a 3.9% outreach response rate, driving 36 qualified enterprise meetings and $1.3M in closed ARR within 90 days.

“Reaching the Workday admin alongside the VP of People Ops gave our reps instant credibility. Data InfoMetrix delivered fantastic results.”

Michael Sterling

VP of Enterprise Growth, BenefitFlow

Campaign Performance

9,800

HR Tech Contacts

3.9%

Response Rate

$2.8M

Enterprise Pipeline

$1.3M

Closed Revenue

Campaign Highlights

• Delivery Turnaround: 24–48 Hours

• Verification Standard: SMTP & Human Validated

• Replacement Warranty: 1:1 Bounce Credit

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