Competitor ConquestingE-Commerce

E-Commerce SaaS Vendor Sells $1.4M ARR Targeting Shopify & Magento Enterprise Stores

Sourcing 11,500 active Shopify Plus and Magento storefront contacts generated a 4.1% response rate and $3.2M pipeline.

Client Profile & Buying Committee Context

Checkout & Personalization SaaS — Multi-Level Persona Campaign

The Challenge

Reaching decision-makers for high-volume e-commerce brands requires connecting with E-Commerce VPs and Head of Digital Marketing directly, avoiding generic store support inboxes.

The Solution & Buying Committee Strategy

Data InfoMetrix extracted 11,500 verified contacts for high-growth e-commerce merchants running Shopify Plus and Magento, filtering for accounts generating >$5M in annual GMV.

Multi-Tier Persona Outreach Structure:

Decision-Makers

VP of E-Commerce, Chief Marketing Officer, Head of Digital Revenue

Angle: Demonstrated 12% checkout conversion lift and reduced cart abandonment rate.

Influencers

Lead E-Commerce Developer, Shopify Plus Specialist, Digital Product Manager

Angle: Showcased headless e-commerce SDKs, zero API latency, and instant integration.

End-Users

Merchandising Lead, Growth Marketing Manager, Storefront Admin

Angle: Highlighted drag-and-drop campaign management and zero developer dependency.

Verified Impact & ROI

The Results & Strategic Value

Achieved a 4.1% campaign engagement rate, generating 38 qualified demos and $1.4M in closed ARR within 90 days.

“Data InfoMetrix gave us direct access to VP-level e-commerce leaders who had immediate budget for checkout optimization.”

Claire Sterling

Head of Merchant Growth, CheckoutMax

Campaign Performance

11,500

Storefront Contacts

4.1%

Response Rate

$3.2M

Active Pipeline

$1.4M

Closed Revenue

Campaign Highlights

• Delivery Turnaround: 24–48 Hours

• Verification Standard: SMTP & Human Validated

• Replacement Warranty: 1:1 Bounce Credit

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