#Data

Retargeting is a trending strategy in the advertising world. Wondering what’s the buzz all about? In this article I have explained retargeting and how it works. So, without further ado, let us jump right in.  What Is Retargeting Marketing? You must have come across instances where the display ads are showing pictures of products or […]

Email marketing has gained a lot of popularity for its ease of use and effectiveness. We suggest every business promote its brand through email marketing. But, for the people who are already running email campaigns, how do you measure the success of your email campaigns? This article contains the most important benchmarks of email marketing, […]

What is account-based marketing (ABM)? Account-based marketing is a type of marketing strategy in which the resources are focused on a particular set of targeted accounts in a market, ABM enables marketers to personalize a marketing message relevant to the specific attributes of the account. Personalized marketing messages fetch more engagement rates. With this effective […]