The ability to send the right message at the right time is literally a dream for every email marketer out there. And that dream, my friend, can come true if you integrate email triggers on your platform.
Right, email at the right time!
Must have probably heard this phrase a dozen times I suppose. What’s all the fuss about? And why is every other business is going gaga over email triggers?
Also Known as, ‘Triggered Emails’, ‘Behavioral Emails’, or ‘Transactional Emails’, are the emails that are sent automatically based on predetermined events or conditions met by a consumer through certain behavior or action.
The whole objective behind setting up email triggers is to make your consumers feel wanted and that you are paying attention. A customer will always feel like coming back where they are welcomed and feel more valued. Setting up triggered emails is more than just the right email at the right time shtick.
Integrating triggered emails has everything to do with providing a personalized experience to the clients. And, as a matter of fact, it reduces the efforts required to run an email marketing campaign. Once you set up the automated email triggers, you are good to go for all the weekly, monthly, and annual company newsletters. Unlike the traditional method of manually sending emails to your customers.
Now that we have a brief understanding of what email triggers are, let us look into 7 email triggers that are crucial for every business with an email marketing strategy in action. Which will help your business increase the conversion rates as well as customer experience.
This a classic email from the email marketing paradigm, this email is sent to the user when he signs up on your platform to begin his user journey. A courteous welcome email will start your user’s journey with a bang. It is the best opportunity to create a good impression of your brand. And is the perfect chance to give your subscribers a glimpse of what can be expected from your future newsletters.
Welcome emails are the best way to create build a trusted relationship with your customers. These emails must set a positive note between you and your customers.
Retention emails basically work on the principals that the probability of selling to a new lead is very less when compared to an existing customer. As a business, you constantly improvise the quality of your products and add new products to your inventory, this is exactly where retention emails come into the scene.
Retention emails are meant to engage those customers that have been inactive for a while and for some reason are not benefiting completely from your products and services. And it is important to offer your customers more value for their money, and you can do that by educating them on the things they are potentially missing out on.
Every customer is important and making every one of your customers feel special is also important. For this reason and this reason alone, these emails exist. After all, customers are the most important element of your business. For a long-lasting relationship, you need to retain them by incentivizing them on their special day with beautiful wishes.
These special events can basically be of two types, firstly, on the customer side, it can be birthdays, wedding anniversaries, and holidays. And then come to those special occasions, which are from your side, these occasions can be anything from a company anniversary, holidays, and more. (Leaving it up to you to decide that)
The only thing of concern is gathering your customers data, to which we suggest, conducting surveys asking these kinds of questions. Entice them with lucrative incentives in return for their data.
Reviews are the best thing that happened to businesses (after email marketing of course). Regardless of its nature – positive or negative, it is always beneficial. A positive review will induce interest in other customers that result in sales growth. And a negative review can be used to improve your product quality.
Whenever, a customer takes out some time to review your product that means they are more likely to purchase from you again. Therefore, offering coupons or incentives in return of reviews makes absolute sense.
I don’t think this step needs an explanation. It is no rocket science to understand to thank your customers on completing a purchase. Often called as order confirmation email, a thank you email means a lot to your customers. It shows them how important they are to you. I’m sure you do not want your brand image to come out as an arrogant shopkeeper who just wants to sell his products.
It is natural of people to unsubscribe from your newsletter unless the unsubscribe rate is too high. A person might have unsubscribed from your newsletter for myriad reasons. May be the customer was overwhelmed by the frequency of your emails, or maybe they didn’t like your content, it could be anything. And as a business we suggest you respect their decision of unsubscribing from your email newsletter.
Just send a subtle message that says something like “We will miss you” or “Are you leaving?”. Set the tone of your email friendly and empathetic. And leave a link to resubscribe to your email newsletter, you never know the customer might have unsubscribed by mistake.
The reason why this point is placed last is to make sure you remember this well. As this trigger email is (I believe) the most important one. After all, these emails save sales. These emails remind your customer of the cart he abandoned along with the products in it. There might be a chance of your customer having a change of heart and completing the sale.
Although the volume of trigger emails is significantly low compared to the overall email volume. Nevertheless, trigger emails hold a lot of significance, as they help a business in more than one way. And the best part is you do not need to be there to send emails manually, as the whole trigger email shenanigan works completely on auto pilot mode.
Trigger emails are best suited for e-commerce platforms, which does not mean it has to be exclusively used by e-commerce businesses only. Design and set up trigger emails in your marketing automation according to your sales funnel and see what works best for you.