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What is Task Automation? Automation is a software that helps businesses automate (reduce or eliminate human intervention) their repetitive and time-consuming tasks. So, how does it matter to a business? Does it really increase the efficiency? For starters, task automation can reduce your involvement in tedious everyday tasks like sending emails, generating invoices, tracking an […]

The way it sounds makes it look bad, rest assured unsubscribe rate is not that bad after all. Your email list may be diminishing, but in a way, your email list is getting cleansed. You are getting rid of people who were less interested in your brand. which allows you to focus better on the […]

Email marketing has gained a lot of popularity for its ease of use and effectiveness. We suggest every business promote its brand through email marketing. But, for the people who are already running email campaigns, how do you measure the success of your email campaigns? This article contains the most important benchmarks of email marketing, […]

Email marketing still is the most powerful marketing tool available today. It’s simple, economical, direct, actionable, and very effective.”. When you add an email to your marketing mix, you tend to spend less time, money, and resources than with traditional marketing vehicles. And, with email marketing, you can communicate more quickly which means your time […]

What is account-based marketing (ABM)? Account-based marketing is a type of marketing strategy in which the resources are focused on a particular set of targeted accounts in a market, ABM enables marketers to personalize a marketing message relevant to the specific attributes of the account. Personalized marketing messages fetch more engagement rates. With this effective […]