Best Content Marketing Tools: Every Content Marketer Needs to Know
Content marketing has become the quintessential element of digital marketing. Almost every business regardless of size, actively practice content marketing strategies. Considering its long list of benefits, ignoring content marketing is hard.
Content marketing today is the best way to build your brand awareness. Marketing your brand with the help of content sounds easy and simple, but there is a lot more to it. From developing content to distributing it across various channels to reach your target audience, it is quite a complex process.
Speaking of which, developing content is no easy task. A lot of creative thinking and intuition is required for developing content in blog posts, podcasts, audio, and video formats.
Although, there is no such platform (yet) that will completely develop your content based on your requirements. But there are some platforms and tools that are dedicated to making content creation and marketing easy.
In this article, we are going to be discussing the tools that help you in developing the best content for your content marketing campaign.
If you are looking forward to ranking your website better on search engine result pages, you must optimize your content around specific keywords. Therefore, brings the task of keyword research, the tool that will help you make your keyword research easier is keyword everywhere. It is a chrome extension that will help you research keywords whilst browsing on google.
It will show you the search volume, competition, CPC for the keywords you search indirectly on Google’s interface. Also, it will show the statistics of a certain website while browsing the internet.
Well, content is not just limited to words right. Nowadays graphical content is widely preferred by both marketers and consumers. And creating beautiful graphical content that grabs the attention of your consumers is easy for the people who are used to mainstream software like Adobe Photoshop, Adobe Illustrator, or sketch.
Finessing these software requires a lot of practice over a long time, hence not everybody can or are willing to learn to get hold of these software.
Canva is made for such people. It is a very user-friendly graphic designing app that allows you to create stunning infographics, posters, banners, and other graphical content easily by just drag and drop functionality. Canva has proven very useful for people across industries, from content marketers to small business owners, no more spending a bomb on graphic designers.
This particularly is a tool that is very useful while developing content in written format. We all know that there is no way a content marketer can ignore grammatical mistakes or poor vocabulary. Grammarly can help you rectify your grammar in real-time across various platforms like google docs, Microsoft word, WordPress, Facebook, Gmail, and whatnot.
Not just limited to grammar, Grammarly can also help you in detecting plagiarism, and correct your spelling mistakes too. Grammarly is extremely simple and user-friendly to use. In fact, I am using Grammarly right now.
Content marketing involves a lot of content publishing across various platforms but determining what content to develop can be a jarring task. It is normal to run out of ideas around which you tend to develop the content.
Under such a scenario, BuzzSumo is very helpful. It helps you discover what kind of content your competitors are publishing. You can also get alerts when content related to your keywords is published on the internet.
We suggest you do content research on BuzzSumo before writing a blog post or article, it will help you determine the topic easily.
When you are working as a team, it is necessary for all team members to be on the same page. And Trello is a great platform to keep your teammates posted about all the progress and updates regarding your work.
Trello can be used for myriad reasons, in simple terms, Trello is a project management platform useful for growth experiments, product feature pipelines, and sales pipelines. Collaborate with your teammates on Trello to churn out optimum results.
This tool is loved by a lot of marketers, not just content marketing SEMrush can help you run SEO and Pay-per-click campaigns as well.
For developing valuable content, SEMrush will help you in the necessary keyword research. Also, more importantly, it provides you valuable insights into how your competitors are doing. Competitor research is an essential element to determine your next strategy. And SEMrush provides you comprehensive competitor analysis.
For Competitor research, you will be able to do
– Backlink analysis
– Find top keywords of the site
– Estimated traffic of the site, and much more.
Ahref is a popular tool adopted by many digital marketers. It can be helpful in various aspects, like tracking the ranking of your keywords, monitoring your competitors’ keywords and traffic.
It can also tell you why your competitor is ranking better than you, and what strategies or content do you need to outrank them. It is a very valuable tool to outrank your competitors.
You can use Ahref before developing your content, use to analyze what is working out for your competitors. And when you create the content, it will help you track its performance.
Content marketing is incomplete without publishing your content on social media, and when you truly want to draw results from your social media campaign you need to do it on various platforms. This sure does sound like an easy task but the catch is it takes a lot of time to post on all the social media platforms.
So, what you can do with Hootsuite is draft your posts and schedule them to be posted at a certain time, and Hootsuite will post your content at the scheduled time. The best part about it is, you can connect to more than 35 social media platforms.
Manage your content across various social media sites with the help of just one platform? Heck yeah! Sounds like a great deal to me.
The purpose of using a tool is to save a lot of time, money, and energy. And these tools are tried and tested for being the best content marketing tools.
These are our favorite content marketing tools, from keyword research to graphics creation, these tools can prove to be very helpful. See what interests you the most and start with that.
Want to see why your competitors are ranking better than you? Use Ahref. Want to create stunning graphics and images that tell your story better? Sign up with Canva. Ran out of topics to create content? Use BuzzSumo for content research.
Regardless of being a rookie or veteran content marketer, these content marketing tools are sure to take your engagement rates a notch up.