9 Essential Methods to Reduce Your Email Unsubscribe Rate
The way it sounds makes it look bad, rest assured unsubscribe rate is not that bad after all.
Your email list may be diminishing, but in a way, your email list is getting cleansed. You are getting rid of people who were less interested in your brand. which allows you to focus better on the interested ones. Having a long list is not necessarily a good thing but having a quality list is important.
Moreover, don’t take unsubscribe too personally and ponder over it much. Although they may prick a little, they are quite common in email marketing.
The industry standard unsubscribe rate is 2%. If your emails are fetching this kind of unsubscribe rate, then there is really nothing to worry about. However, if the unsubscribe rate of your email campaign is more than 2% then it’s time to think about what’s going wrong.
In this article, you will find the best ways to reduce your email unsubscribe rate and make your email campaign flourish.
Enhance your Subject Lines
Use your utmost creativity in writing your subject lines.
A good subject line must in a line convey the bottom line of your email. Subject lines are the ones that influence your customer to open your email. your subject line must be creative, relevant, personalized. Bid adieu to the typical boring lines and give your creative sense some work.
Even better is to let a professional copywriter do the work for you. They know how to grab your customers’ attention.
Polish Your Content (Keep it Relevant)
The content present in your emails is the point of communication between you and your customers. Therefore, keep it extremely relevant to them. Your content should be short and address your customer’s problem.
Extensively use colorful graphics, infographics, or posters.
Again, a copywriter can help you do this as well.
Segmenting your customers
Segmenting your customers will allow you to offer your customers a better customer experience. By segmenting your customers, you can personalize your emails.
And also, highly targeted campaigns work wonders. These campaigns usually fetch, higher open rates, click-through rates, and lower unsubscribe rates.
This brings us to the next point
Personalizing an email will have an impact of a one-on-one conversation. It will build a trusted relationship between you and your customer.
Develop content around your customer’s purchase behavior, birth date, and any other information you have.
Your customer is most likely going to open your email when they are personalized and relevant to them. It has now become a common practice among e-commerce websites.
Make it Mobile Compatible
Gone are those days when people started their computers and laptops to check their emails. Smartphones enable their users to check their emails on the go. And, a study shows 50% of internet traffic comes from mobiles.
So, optimizing your emails to be mobile compatible is a wise move.
In fact, it is quite easy, all you need to do is –
1. Pay attention to subject lines.
2. Avoid wordy and lengthy content.
3. Keep your Icons and CTAs touch-friendly.
4. Enlarge Fonts and diminish images.
Are you sending too many emails?
Sending too many emails may annoy your customer making them hit the unsubscribe button. Sometimes, they may also flag your messages as spam. On the contrary, sending too few emails may make your customers forget your brand.
There is a thin line between flooding your customers with your emails or depriving them of your emails. Choose your email frequency wisely. Experts suggest sending emails on a weekly basis is the best thing to do.
Incentivize for subscribing
Your customers have given their valuable email address to you, that means they are going to invest some time reading your emails. therefore, make sure you reward them for that.
Create fun content only for your subscribers. Or offer them a discount or coupon code.
The objective here is to be a giver and not a taker. Don’t just send emails when you want to sell your product. Nobody likes a one-sided relationship. Sometimes send emails to give something.
Feedback is that essential part of business, that allows a business owner to improve their business. In this scenario, you can ask your customers about what their likes and dislikes are when it comes to your brand.
Your customers sure do have an opinion. And they will be more than happy to share them with you.
Similarly, this applies to the unsubscribers too, ask them what the reason is, for them to unsubscribe from your email campaign.
Your customers may have unsubscribed from your email campaign for numerous reasons. Maybe they did not find your content relevant. Or maybe the frequency of your emails was high that might have pulled the annoying string a bit. And the list will go on and on.
So, follow these 9 steps to reduce your email unsubscribe rate.